Revenue of Whirlpool worldwide 2007-2023
U.S. American appliance manufacturer Whirlpool brought in almost 19.45 billion U.S. dollars in revenue in 2023, back on the trend of declining revenues from the past four years. Compared to 2021 the company's revenue declined by more than two billion U.S. dollars.
Whirlpool
Whirlpool is one of the most well-known names in the American consumer appliances industry, with Maytag, KitchenAid, Jenn-Air and many other successful brand names falling under the company’s umbrella. Its biggest product segments are laundry and refrigeration, each of which make up around 30 percent of overall revenue. The company has traditionally been most successful in its domestic U.S. market, but conducts significant business in both Latin America and Europe.
Household appliance industry
The global household appliances market is highly competitive, with Chinese manufacturing giants Midea Group, Gree Electric, and Qingdao Haier leading the way in terms of sales. Given the massive appeal of appliances like refrigerators and ovens, there is space in the industry for many highly successful brands and manufacturers. The biggest non-Chinese brands are Electrolux and Whirlpool.